About Us
We started Sanctuary Wealth Defense because we got tired of watching people scramble when life threw curveballs at them. Insurance shouldn't feel like you need a PhD to understand it. Our job? Making protection simple. We work with families and business owners across Romania who want to know their assets are actually covered when things go sideways. No fluff. No pressure. Just honest conversations about what you need and how to get there. We've been doing this for 13 years, and we're better at it now because we listen more than we talk.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Core Values
The principles that guide everything we do
Clarity Over Complexity
Insurance language is deliberately confusing sometimes. We translate it into actual words. You should understand every piece of your policy before you sign anything.
Protection That Fits
One-size-fits-all doesn't work for insurance. Your situation's different. We build plans around your actual life, not some generic template.
Trust First
We don't get paid more if you buy expensive policies. That matters. Our recommendations stay the same whether you're signing today or next year.
Questions Over Answers
We ask a lot. Sometimes it feels like we're interrogating you. That's intentional. The right questions lead to the right coverage.
Our Story
Sanctuary Wealth Defense started in 2011 when our founder realized something: most people buy insurance because they have to, not because they understand it. That gap bothered him enough to change careers. We built the company on a different model. Instead of pushing policies, we ask questions first. What keeps you up at night? What would devastate your family? From those conversations, real protection emerges. We've grown to 47 active clients across multiple regions, and honestly? We're proud we haven't had to chase new business much. People recommend us.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Meet Our Team
The people behind Sanctuary Wealth Defense
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Mihai Popescu
Founder & Lead Advisor
Started this whole thing because he got frustrated with the insurance industry. 13 years in, he still personally reviews every major policy. Coffee drinker. Father of three. Doesn't use fancy terminology unless absolutely necessary.
Elena Rusu
Senior Protection Specialist
Elena's been helping families navigate insurance since 2015. She's unnaturally good at asking the right questions. Her clients call her when they're confused about anything—even stuff other companies sold them. Marathoner.
Andrei Stoica
Business Protection Advisor
Works with small business owners and contractors. Understands why business protection matters differently than personal coverage. He's patient with people who've been burned by bad advice before. Restoration woodworker in his spare time.